Privacy Policy

RafterSignal ("RafterSignal," "we," "us") provides reputation and local-visibility management for home service businesses. This policy explains what information we collect through getraftersignal.com and our service, how we use it, and how you can reach us with questions.

Information we collect

When you visit the site or submit the contact form, we may collect:

• Contact form details — name, business name, trade, town, phone number, and an optional email address and message, submitted when you request a free visibility check.
• Site analytics — pages viewed, referring site, approximate location, device and browser type, collected automatically via Google Analytics (GA4, measurement ID G-6SZLQWHZBH), which uses cookies.

We do not require account creation and do not knowingly collect sensitive personal information (health, financial account numbers, government IDs) through the site.

How we use it

• To respond to your inquiry and follow up about the visibility check or our service.
• To deliver the service you sign up for — review-request texts, Google Business Profile upkeep, and monthly reports.
• To understand how visitors use the site and improve our marketing and content.

We do not sell your personal information, and we do not share it with third parties for their own advertising purposes.

Cookies & analytics

We use Google Analytics to understand site traffic. Google Analytics sets cookies in your browser; you can opt out at any time using your browser's cookie settings or Google's Analytics Opt-out Browser Add-on. We do not currently run third-party advertising or retargeting pixels on this site.

Text messages to clients' customers

If you become a RafterSignal client, part of the service involves sending review-request text messages on your behalf to your customers, using contact details you provide to us. Message and data rates may apply, and any recipient can opt out at any time by replying STOP. We only send these messages to numbers supplied by our clients for this purpose, and we do not use them for any other marketing.

Sharing & service providers

We share information only with the service providers that help us run the site and business, including:

• Vercel — website hosting
• FormSubmit — routes contact-form submissions to our inbox by email
• Google Analytics — site traffic measurement
• Payment and messaging providers we bring on as the service grows (for example, Stripe for billing or a texting provider) — each governed by its own privacy policy

These providers only receive what they need to perform their function and are not permitted to use your data for their own purposes.

Data retention

We keep contact-form submissions and client records for as long as needed to respond to your inquiry or provide the service, or until you ask us to delete them.

Your choices

You can ask us what information we hold about you, request a correction, or request deletion at any time by emailing hello@getraftersignal.com. We will respond within a reasonable time.

Children's privacy

This site and service are directed at business owners and are not intended for children under 13.

Changes to this policy

We may update this policy as the business grows. Material changes will be reflected by updating the "Last updated" date above.

Contact us

Questions about this policy? Email hello@getraftersignal.com.